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  • Writer's pictureWolstonbury Hospitality Consultant

Losers react, winners anticipate

Updated: Dec 5, 2023

I wanted to share some thoughts about anticipation and planning. Not surprisingly, planning being one of my favourite subjects (with good reason!).

Actually It’s quite surprising how easy it is to anticipate a restaurant business, on most occasions, especially for those that have been trading for even 3 months.

But the most common cause that I come across of restaurants not being ready, either too many staff / stock and not enough customers, or not enough staff or stock for busy times, is simply down to whether it has really been thought about or not.

This can only take between 15-30 minutes of your time to sit and think about upcoming trade, using very little sales history, weather and local events calendars, and even if not 100% accurate, you can get pretty close.

This 15-30 minutes will very often be the difference between a business that survives and one that does not.

The anticipation of upcoming trade means you can make the most of the opportunity (that you wouldn’t have thought about otherwise) in real terms usually spending very little cost and a small amount of effort, for pretty rewarding returns.

So whatever you do each week, please do this. Spend half an hour on a Monday (no interruptions), planning for the upcoming week and following week’s events. Write your rotas, place your orders and communicate with your team, and I promise you you will be glad that you did. So will your business bank accounts and cash flow.

If you need a hand, feel free to get in touch.

Thanks for reading,



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